Serenova and Lifesize Unite Under the Lifesize Brand

Lifesize, a communication solutions provider, and Serenova, a contact center-as-a-service (CCaaS) provider, will operate under the Lifesize brand as part of a rebranding following the companies' merger in March.

"In less than three months since completing our merger, Lifesize has seen strong demand for both our video conferencing and contact center solutions as organizations globally have accelerated investments in enterprise-grade communication solutions," said Craig Malloy, CEO of Lifesize, in a statement. "As we continue expanding our portfolio, the strong heritage and global presence of the Lifesize brand offers us a solid foundation to deliver new value to customers through a differentiated approach to solving enterprise communication challenges with a single-vendor solution.”"

Additionally, Lifesize announced the appointments of Josh Kivenko as chief marketing officer and Rick Froehlich as chief revenue officer to jointly lead global go-to-market strategy and execution.

"As organizations rebound from the pandemic, immersive digital communication experiences will play a critical part in driving organizational resilience, whether that is in a contact center, a fully remote role, or some other modern workplace," Kivenko said in a statement. "Under our newly unified brand, Lifesize is prepared to support customers in their adoption of cloud-based technologies to meet the moment, offering peace of mind and business continuity spanning all employee and customer communications channels."