Dräger wanted to create a world-class business-to-consumer resource that allows all customers to access all the information they need, 24/7, at the touch of a button. They wanted to make it easy for their customers to order services for its products; they saw huge potential in moving their service catalog and service booking processes fully online, using the digital technology. Dräger partnered with ServiceNow to create a bespoke Digital Customer Service Center. Now customers can browse product and service ranges, commission services, and arrange maintenance and repair appointments, all in one place, at any time, night or day.