Syniverse is collaborating with ConnectionsGT to integrate the Syniverse CPaaS Concierge software-as-a-service (SaaS) offering into ConnectionsGT's Communications Platform for use by retail, healthcare, and hospitality companies.
ConnectionsGT incorporated Syniverse's CPaaS Concierge due to the WhatsApp Business Platform, built explicitly for medium-to-large businesses to send messages at scale using automation, personalization, and interactive options. The collaboration between Syniverse and ConnectionsGT allows consumers and guests to use Syniverse's Hyperscale Communications Platform.
ConnectionsGT focuses on using Syniverse's entire CPaaS communication platform, allowing connectors to fully integrate all mobile messaging channels, such as text, WhatsApp, and chat, alongside voice channels.
The WhatsApp Business Platform offers real-time communication when paired with Syniverse's CPaaS Concierge platform.
Syniverse's CPaaS Concierge, a cloud-based omnichannel communications platform, is comprised of mobile messaging, social channels like WhatsApp, Facebook Messenger, Line, and WeChat, and rich messaging channels like rich communication service (RCS). It also includes identity and security-related tools, an orchestration engine that allows channels and other value-added features to be combined with workflows and decision intelligence, a library of programmable connectors and integrations into key enterprise resources planning (ERP), customer relationship management (CRM) and SaaS platforms, and a white-glove support model where Syniverse co-creates mobile customer engagement initiatives.
"Syniverse and ConnectionsGT are addressing an important need for retail and hospitality enterprises. We are providing one of the fastest-growing omnichannel solutions with WhatsApp Business Platform. WhatsApp is changing the way enterprises deliver products and services to their customers, employees, and guests. Enterprises are looking for a proper omnichannel solution that can scale, offer first-class support, and have a global reach. I am confident that our Syniverse CPaaS Concierge, in tandem with ConnectionsGT CPaaS platform, is the end-to-end solution that addresses the most complex workflows and presents bespoke customer engagement solutions," said Chris Rivera, president of enterprise at Syniverse, in a statement.
"By incorporating Syniverse's entire CPaaS as the engine of our comtech platform, ConnectionsGT will be able to quickly deploy and implement solutions for our core hospitality and healthcare clients that previously one of them would have required an entire specialized communication team. Some providers promise a plug-and-play product for simple customer communication use cases while the customers are demanding better, more time efficient communication methods," said Anthony Link, CEO of ConnectionsGT, in a statement. "Without Syniverse's CPaaS, a robust end-to-end customer communication journey cannot be attained. Therefore, ConnectionsGT has decided to utilize the entire CPaaS while we focus on providing end-to-end white glove communication comtech expertise that extends Syniverse's white-glove service delivering a unified customer communication throughout the entire customer communication journey."