Syniverse Launches CPaaS Concierge

Syniverse has launched the Syniverse CPaaS Concierge, a cloud-based, omnichannel communications solution.

Syniverse's CPaaS Concierge is comprised of the following five elements:

• Mobile messaging, including short message service (SMS) and multimedia message service (MMS); social channels like WhatsApp, Facebook Messenger and WeChat; voice; and rich messaging channels like rich communication services (RCS);
• Identity and security-related tools;
• An Orchestration Engine that allows channels and the other value-added features to be combined with workflows and decision intelligence;
• Programmable connectors and integrations into key enterprise resources planning (ERP), customer relationship management (CRM), and software as a service (SaaS) platforms; and
• A white-glove support model with consultative professional services .

"We feel CPaaS is just entering the mainstream of the technology adoption life cycle and that traditional enterprises will not adopt a do-it-yourself CPaaS approach. They need co-creation partners like Syniverse to help them create the differentiating customer experiences need to remain relevant and thrive. Our CPaaS Concierge offering is built specifically for this emerging and large part of the market," said Chris Rivera, president of enterprise at Syniverse, in a statement.

"The COVID-19 pandemic has been a wake-up call for global 2000 companies. They have quickly realized the critical importance of their mobile relationship with their customers and are coming to terms with how far behind they are in their digital transformation journey. The Syniverse CPaaS Concierge helps these more traditional enterprises catch up quickly without causing disruption to their businesses and their customers," said Jeff Bak, vice president of product management for enterprise at Syniverse, in a statement. "Our Syniverse CPaaS Concierge is best of breed and will serve as a catalyst for dramatic change in the customer experience for more traditional global multinationals."