Confirmit Launches AskMe Mobile Surveying App


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Confirmit has launched Confirmit AskMe, a mobile survey app that allows participants to respond to voice of the customer, voice of the employee and market research surveys wherever and whenever it suits them, even without an Internet connection.

Confirmit AskMe targets the rapidly increasing population of consumers and business users who rely on smartphones as their Internet tool of choice. It can capture rich multimedia and text-based feedback via a single survey link, allowing respondents to choose completion online or offline by downloading the app.

"Confirmit AskMe adds yet another layer of flexibility to the Confirmit suite of solutions. It delivers even greater opportunities for insight, whether you are running a VoC program that requires in-store offline surveys, a VoE survey that employees can complete in any location, perhaps during breaks or on their journey to work, or a market research study requiring respondents to access surveys multiple times, on the move, or from remote locations," Terry Lawlor, executive vice president of product management at Confirmit, said in a statement. "Organizations running VoC, VoE, and MR programs simply cannot ignore the need to offer flexible mobile feedback methods to capture and understand the wealth of insight that can be shared by the mobile population."

Confirmit AskMe can be used for any type of feedback program and by any respondent, including those with limited connectivity or those who need to complete surveys over a period of time. Multimedia feedback can be captured and stored offline and then synchronized when connectivity improves.

Organizations can brand the Confirmit AskMe app to suit their own look and feel, boosting brand engagement and awareness. In addition, no extra design or integration work is required as Confirmit AskMe works seamlessly with organizations' existing Confirmit Horizons environment.