Bright Pattern, a cloud contact center company, has expanded its presence in Australia and New Zealand with the launch of a local cloud point of presence providing access to several local telecom providers, such as Telstra, Optus, and Kordia.
This expansion is part of a larger global strategy to meet the market demand for global deployments and address the demand from local business for omnichannel cloud contact center services. Bright Pattern Cloud Contact Center software is currently used globally in more than 26 countries and 12 languages.
The new point of presence will benefit local companies and global companies serving the region with faster deployment times, enhanced voice communications, improved regional compliance, and quicker software updates. By using local phone numbers and taking advantage of local infrastructure, follow-the-sun extended hours of operation are now easier to manage with overflow and reporting using the new point of presence.
"We are disrupting the Asia-Pacific cloud contact center market as part of our global strategy," said Konstantin Kishinsky, Bright Pattern's CEO, in a statement. "The Australia-New Zealand point of presence closely follows our recent deployment in Japan."