We live in an age of hyper-normalized digital convenience, with AI and predictive analytics promising an even stronger data-fueled future. Customers expect every online interaction to involve a frictionless, self-service, end-to-end journey – all taken from the comfort of their couches. But many digital customer experiences fall far short of this expectation – especially when buying and seeking support for complex financial products and services.
Read this eBook to learn:
- How human connection drives faster resolutions, sales, and customer satisfaction
- How Intuit and Constant Contact transformed their customer experience with Guided CX
- How combining digital and human channels can create differentiated and brand-building CX