Ruben Ugarte

Decision strategist and expert
Ruben Ugarte

Ruben Ugarte is a decision strategist and expert and author of Bulletproof Decisions and The Data Mirage. He helps organizations, teams, and individuals make exponentially superior decisions. He has done this across five continents, in three languages, and his ideas have helped hundreds of thousands of people. He can be reached by email at


Articles by Ruben Ugarte

Are you making innovative decisions or falling for the hype? Here's a look at what it truly means to be innovative.
Posted May 24, 2023