SDL has launched SDL Customer Experience Cloud, a unified suite helps marketers deliver customer experiences across devices and languages.
The solution integrates Web content management, campaign management, social intelligence and analytics, e-commerce, language solutions and documentation. The SDL Customer Experience Cloud empowers the entire organization from marketing through to customer support to understand, create, manage and deliver contextually relevant customer experiences that drive better marketing decisions, e-commerce success and long-term customer engagement.
Features include:
- A single intuitive user interface across all SDL’s CXM products has been significantly enhanced to provide a seamless marketing user experience that is modern, easy to use and easy to deploy.
• SaaS delivery model for all SDL products available now with continuous enhancements quarterly throughout 2014.
• Industry-first, integrated CXM Suite which enable marketers to create engaging, personalized and contextual customer experiences leveraging real-time data to drive better marketing decisions.
• SDL Social is the only social intelligence solution with real-time analysis of social data and conversations across all social channels to effectively predict buying and brand advocacy across the entire customer journey.
• The introduction of SDL Language Cloud, the industry’s first cloud translation solution offering both machine and human translation for radically simplified global translation – enabling marketers to engage customers in their preferred language across all interactions quickly and cost-effectively.
• SDL Web Content Management is the first to enable marketers to easily target and drive consistent, contextually relevant digital customer experiences across all channels and devices from a single, intuitive interface.
• SDL Marketing Campaign enables campaign testing, simulation, optimization and advanced segmentations – enabling customers to drive large-scale campaigns faster and more cost-effectively.
• SDL E-Commerce provides advanced digital merchandizing features, which give retailers precise control over campaign context and prioritization over the placement of product and offers across search, navigation and promotional activities.
• SDL Analytics provides real-time customer intelligence to understand, target and convert customers across the entire buyer journey.
• SDL Documentation enables seamless post sales customer support by providing easy access to online materials including manuals, support information and other important documentation.