RingCentral, a provider of customer engagement solutions, today released a plugin for ChatGPT and Model Context Protocol connectors for Claude to make voice, SMS, and chat data available in large language models.
"Businesses around the world rely on RingCentral for calls that close deals, texts that confirm orders, chats that keep teams aligned. Every one of those conversations carry important signals, like who the customer is, what they need, what happened previously," said Kira Makagon, president and chief operating officer of RingCentral, in a statement. "MCP makes that interaction context available directly in the LLMs that businesses already use, so they can securely utilize their own data to drive outcomes."
Businesses can leverage RingCentral's MCP connectors to do the following:
- Combine call history and CRM data to prioritize leads and generate relevant talking points based on customer needs for an immediate outbound message.
- Send personalized SMS reminders as a follow-up next step based on abandoned shopping carts in Shopify and other web stores to nudge buyers to purchase.
- Automate the review of conversation transcripts to flag urgent issues and update support tickets.
- Leverage messages, calls, voicemails, and data combined with third-party project management systems to create prioritized task lists with actionable next items.
With governance and access controls built-in, business admins can stay in control when leveraging RingCentral's MCP connectors with the LLMs they prefer. RingCentral delivers access management by role and individual. It maintains identity-aware access based on users' existing permissions.