LiveLOOK Rolls Out Click-to-Call

LiveLOOK, a developer of mobile co-browsing technology, has launched its Click-to-Call solution which is optimized for integration with LiveLOOK co-browsing technology.

With Click-to-Call, customers can initiate a voice interaction by clicking a button on a company's Web site. A customer can enter their name, phone number, and any other relevant information into the Click-to-Call window, and the software connects an agent and the customer directly via phone. The technology makes it easy for customers to get live help in a fast and convenient way while remaining in their channel of choice. At the same time, it enables companies to have a much stronger understanding of the customer's needs by allowing for more real-time analytics and enabling better routing options, LiveLOOK said.

Using Click-to-Call technology to connect customers and agents on the phone allows for significant cost savings over relying solely on standard 800-numbers to support the voice channel. By providing a Click-to-Call option, companies are able to quickly engage customers who they know are currently on the Web site, leveraging the power of co-browse when necessary to make interactions more efficient according to the company.

"Click-to-Call is a natural complement to co-browsing technology, which is our prime area of expertise," said Chris Czekaj, LiveLOOK senior vice president, sales and marketing, in a statement. "By integrating the two technologies, companies can optimize the voice channel in an incredibly profitable way."