InteractiveTel Becomes TotalCX

InteractiveTel has changed its name and branding to TotalCX to reflect the evolution of its products and services to a suite of customer experience solutions that combine automation, artificial intelligence, ongoing training, real-time assessments, and staff augmentation.


"We understand that to deliver an exceptional customer experience, companies need to shift their focus from whether a customer purchases to understanding the entire customer journey and why a customer makes a purchase," said Gary Graves, CEO of TotalCX, in a statement.

TotalCX will retain the InteractiveTel name for its smart communications hosted phone system, which now falls under the TotalCX umbrella, along with GuardianCX, its U.S.-based call center, and SenseiAI, a customized AI-driven training program.