Informatica Cloud Fuels Salesforce’s Wave Analytics Solution

At Dreamforce '14 today, Informatica, an independent provider of data integration software, announced its cloud portfolio is seamlessly integrated with Wave, the Salesforce Analytics Cloud, enabling companies to understand customers like never before. More than 3,000 organizations are using Informatica Cloud to connect Salesforce to every app - from cloud and on-premises to social and mobile. Informatica Cloud offers point-and-click simplicity for business analysts, IT and administrators to easily integrate Salesforce and ensure that their data is error-free, accurate and provides a trusted single view of their customers with no coding required.

The Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user, making it easier to explore data, uncover new insights and take action instantly from any device. To truly unlock customer insights with Salesforce Analytics Cloud, organizations need to first connect, relate and aggregate data from everywhere. Companies need to know everything about customers, including purchase history, demographics, relationships and preferences and analyze this data by region, household and other criteria. Informatica can help customers relate all data from different sources into a single customer view that lets you achieve unprecedented customer insight.

"The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way," said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud,, in a statement. "Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners like Informatica, customers can integrate, relate and aggregate data from any source to accelerate these amazing insights."

The Informatica cloud portfolio data-enabling solution offers:

  • With a point-and-click wizard interface, Informatica Cloud empowers everyone to easily bring data into Salesforce Analytics Cloud from any source using business criteria. Every analytics user is able to explore and prepare data using Informatica Springbok's familiar spreadsheet-style UI and predictive recommendations for data harmonization.
  • Informatica Cloud's parallel processing engine currently processes more than three billion transactions per day in the cloud and is built to support massively large data volumes. Additionally, with the new Informatica Cloud Data Wizard built on Salesforce1, Informatica enables one-touch data loading of mobile, social and sensor data natively into Salesforce Analytics Cloud.
  • Informatica Cloud provides data quality services to ensure customer data is clean, consistent and validated. Informatica Cloud also delivers data mastering services to manage real-world data object relationships in Salesforce Analytics Cloud and empower a single customer view.

In addition, the Informatica Cloud Portfolio delivers a broad set of analytics-centric services for the Salesforce Analytics Cloud, including bulk and real time application integration, data integration, data preparation, test data management, data quality  and master data management (MDM) services. The portfolio is designed for high volume data sets from transactional applications such as SAP, cloud applications like Workday and new data sources such as Hadoop, Microsoft Azure and Amazon Web Services.

"The Informatica Cloud portfolio offers companies the end-to-end functionality for analytics-centric integration which is needed to achieve the game-changing value proposition of Salesforce Analytics Cloud---customer insight for everyone, on any device," said Anil Chakravarthy, executive vice president and chief product officer, Informatica, in a statement. "The new era of cloud analytics is here today and together, Salesforce and Informatica, deliver the insights that organizations never thought were possible."

The free trial of Informatica Cloud, including Springbok, for Salesforce Analytics Cloud is available now. Trial users have unlimited usage of Informatica Cloud capabilities for Salesforce Analytics Cloud for 60 days, free of charge.