Enterprise Hive Launches HiveSocial 4.0

Enterprise Hive has announced is the fourth generation of HiveSocial, the company’s social business software community platform.

HiveSocial combines a user interface with more than 20 new features, such as activity streams, real-time chat, improved notifications, embedded engagement mechanics and a gamification platform.

“Having gamification components that are embedded or out of the box rather than having to integrate them with a specific application means the data from badging, tagging, ranking can be analyzed directly in the context of the application," said Vanessa Thompson, research manager, Enterprise Social Networks and Collaborative Technologies, IDC, in a statement. "This also means that a company doesn't need to do the data aggregation themselves in order to get insight into customer behavior.”

Every user page has been completely redesigned to make it easier for community members to find information to do their jobs, quickly connect for peer-to-peer support, and place the voice of the customer at the fingertips of product management and marketing. The new user interface gives users an experience with the look and feel similar to that of Facebook, LinkedIn and Twitter.

"Our engagement mechanics and gamification platform enables organizations to easily track and analyze any activity or event not only within HiveSocial but within other applications across the enterprise,” said Lauren Hart Piper, enterprise vice president of marketing, Hive, in a statement. “This provides companies and organizations with the insight they need to drive sales and enhance customer satisfaction.”

HiveSocial’s social business software platform is enhancing customer service for a number of organizations including Attain, Ellucian, Hyland Software, The New Media Consortium and SSD Technology Partners.