Cresta Appoints Former Google-Exec Ping Wu as CEO

Cresta, a provider of generative artificial intelligence for the contact center, has named former Google AI executive Ping Wu as CEO, succeeding Cresta co-founder Zayd Enam, who recently stepped down to take on an advisory role.

Wu has been working with Cresta since 2021 and was most recently serving as interim CEO. He co-founded Google's Contact Center AI Solution in 2017 and oversaw development of its conversational AI products, including Cloud Dialogflow, Cloud Translation, NLP, and Speech. Wu also co-founded Google Cloud AI Platform products such as Vertex AI and AutoML products in 2018.

"I'm grateful to the Cresta board for their confidence in my leadership and Zayd for his support and partnership," Wu said in a statement. "Cresta is an early pioneer of generative AI technology in the contact center, and I can't wait to continue innovating and bringing new world-changing products to market. We have the opportunity to shape the future of generative AI in the contact center and make a meaningful impact on both the agent and customer experience."

"I'm proud of what Cresta has accomplished over the past few years and how the company has made its mark as a leading provider of generative AI solutions for contact centers," Enam said in a statement. "Ping's passion for generative AI will drive the company to continue pioneering innovative products that turn generative AI into a strategic necessity for businesses."