Atento Launches Sign Language Services

Atento, a provider of CRM and business process outsourcing services in Latin America, has developed a customer service plan in sign language through videoconferencing for people with hearing disabilities.

Atento currently offers services in this format to customers in the financial and electronics segments. The service includes customer service for technical support and customer questions and is available in the "service in Libras" tab on companies' websites. The system automatically and immediately transfers the request to an operator, prompts the user's device camera for authorization, and starts the conversation.

"We realized how important it is to have not only multiple communication channels available, but also the ability to serve all audiences. It is a great example of inclusive service and is totally in line with our commitment to promote inclusion and diversity inside and outside the company. We are very happy with this initiative and with the positive indicators achieved so far, said Pablo Sánchez, chief marketing officer and ESG director of Atento, in a statement.