Optimizing Marketing ROI with Salesforce and Call Analytics

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to grow sales. But that data is misleading -- and potentially damaging to your marketing -- if it only includes online conversions.

Consumers call businesses billions of times a day. Passing intelligence on callers into your CRM enables marketers to measure your true ROI, deliver better experiences, and drive significantly more customers from your campaigns. Get this eBook from the call analytics experts at DialogTech to learn more.