Forrester Research surveyed 300+ sales leaders from across the globe to evaluate businesses’ current state of CRM adoption, challenges faced, and future plans.
The results are (not) shocking:
- Shorter CRM Lifespan: A majority of users who've used their CRM for 2+ years are looking to replace it within the next 2 years
- Poor Sales Outcomes: Most businesses believe that their CRM doesn't impact sales productivity or their revenue from new customers
- Ill-equipped CRM strategies: A large number of organizations believe they're crafting poor CRM strategies
Download this report to find out what sales leaders need to do to get their CRM strategy right, especially as we navigate these challenging times.