Are you Ready for Gen Z?

The influence of Gen Z in consumer purchases has been evident for over a decade as this generation increasingly influences consumer purchase volume. Businesses must now turn their attention to creating more and better digital, personalized self-service solutions for these digital natives

Discover more about impact and influence of Gen Z in this intriguing complimentary white paper authored by Sheila McGee-Smith, founder of McGee-Smith Analytics. You’ll find out how contact centers can begin developing the processes and systems that will enable them to support the “gig economy”.   

In addition, you’ll learn more about:

  • How designing customer care for Gen Z creates an environment for a larger audience of the Gen Z “at heart”
  • Experiences and consumer behaviors that define Gen Z
  • Exactly what Gen Z wants from the companies they do business with
  • Why having a seamless customer experience is important for all generations