Concentrix VOC Case Study: How Fastly Delivered A 24-Point Increase in Customer Loyalty in 1 Year

In a recent survey, 80% of corporate buyers say they switched at least one supplier in the last 2 years because of customer experience gaps. Add that to B2B-specific challenges that B2C brands don’t face, and B2B companies, like Fastly, face a real challenge in innovating their VOC. Learn how Fastly overcame those challenges with specific initiatives to boost their VOC, and how customer loyalty soared as a result.