Steve Morrell
Managing director of ContactBabel
Steve Morrell is managing director of ContactBabel, which was founded in 2001 to provide research and analysis to the U.S. and U.K. contact center industries.
Articles by
Steve Morrell
AI can measure FCR accurately and provide insights into what drives repeat contacts and how to reduce them.
Posted September 19, 2025
When young customers call, it's not just another contact; it's a moment of truth and your best shot at winning their loyalty.
Posted July 24, 2025