Sheri Petras

Sheri Petras

Sheri Petras is CEO of CFI Group.

Articles by Sheri Petras

Here's how to get customers to complete their purchases in-store.
Posted December 02, 2014

A multichannel strategy trumps low prices and promotions to snag this elusive audience.
Posted November 13, 2014

An increasingly customer-driven marketplace demands that retailers provide a seamless omnichannel shopping experience.
Posted October 06, 2014

Contact centers that listen closely and respond to what customers have shared will have an edge over those that turn a deaf ear.
Posted September 03, 2014