Natalie Petouhoff

Natalie Petouhoff

Natalie Petouhoff, Ph.D., is a vice president and principal analyst at Constellation Research. She is also an instructor of marketing, digital marketing transformation, social media, analytics, and business at the UCLA Extension in Westwood, Calif.

Articles by Natalie Petouhoff

Consumers are hard-wired to hate down time, but poor digital experiences persist despite the scientific imperative.
Posted December 09, 2016

Using social media as a customer service tool, companies can expect huge revenue increases.
Posted September 02, 2016

Mass personalization at scale is possible with the Internet of Things.
Posted June 17, 2016

In the world of social media, companies need to respond to customers, and they can't afford to wait.
Posted February 26, 2016