Jochem van der Veer
Jochem van der Veer is co-founder and CEO of TheyDo, a journey management platform provider. A designer by trade, he has nearly a decade of experience in user experience consultancy. He co-founded TheyDo in 2019 to help businesses truly become customer-centric by organizing around the customer journey.
Articles by
Jochem van der Veer
Journey mapping is useful, but mapping everything creates noise. Service leaders get more value by focusing on the journeys tied directly to business KPIs and managing those with clear ownership and measurement.
Posted August 19, 2026