Eric Smuda

Principal for CX strategy and enablement at InMoment
Eric Smuda

Eric Smuda is principal for CX strategy and enablement at InMoment and a trusted advisor specializing in translating the voice of the customer into product, service, and customer experience improvements that translate into strategic growth opportunities. He has spent more than 20 years building customer experience, voice of the customer, CRM, and loyalty functions across the travel and hospitality, financial software, technology, and telecom industries. 

Articles by Eric Smuda

Being organized properly, having the right people in place, customer-centricity, and alignment on what customers need and how to best and most efficiently meet these desires is tough but critical work.
Posted January 17, 2023