Elizabeth Herrell

Elizabeth Herrell

Elizabeth Herrell is founder and president of Communication Initiatives and a vice president and principal analyst at Constellation Research. Previously, she was vice president and principal analyst for 11 years at Forrester Research. Elizabeth has published more than 500 reports on industry trends, vendor assessments, best practices and technology insight and is often a featured speaker for business conferences and client engagements.

Articles by Elizabeth Herrell

When developing a business case for investment strategies here are some customer service solutions to consider that can offer quantifiable business benefits and provide valuable customer insight.
Posted October 23, 2013

To meet the demand for fast and efficient service over multiple channels, brands need to invest in new applications. Here's why you should consider cloud-based solutions.
Posted July 31, 2013

Here are some steps customer support organizations need to take now to address the needs of a rapidly increasing social customer base.
Posted April 30, 2013