Edward Kowalski

Edward Kowalski is associate vice president of retail marketing at Sutherland Global Services.

Articles by Edward Kowalski

4 Ways to Combine Customer Care and Customer Experience to Build Awareness, Create Loyalty, and Grow Revenue

Many retailers view customer care as only a cost, but if it's combined with customer experience, big data, and predictive analytics, customer care can actually generate revenue.

Posted January 12, 2016

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