Chad Crook

Senior vice president and global head of customer engagement and adoption for procurement solutions at SAP
Chad Crook

Chad Crook is senior vice president and global head of customer engagement and adoption for procurement solutions at SAP. His tenure with SAP Ariba spans more than a decade. Most recently, he served as chief operating officer with SAP Ariba’s customer value organization, overseeing the customer success lifecycle. He joined SAP Ariba via the Quadrem acquisition. Throughout his career he has held executive level roles across operations, customer success, and professional services roles. 

Articles by Chad Crook

Customer-centric companies go above and beyond to deliver positive customer experiences, but putting employees first is as important as putting customers first.
Posted January 18, 2021