Zhilabs, a telecommunications operations solutions provider, has launched a virtualized Network Intelligence software product designed to help large data-driven networks manage, improve and troubleshoot customer experience issues.
"Service providers and enterprises face intense challenges in capturing and using data productively as a result of the increasing network complexity and the explosive growth of data," said Joan Raventós, CEO and co-founder of Zhilabs, in a statement. "It is almost impossible for large organizations to understand their customers, solve network issues or monetize their interactions without a complete picture of what is happening on the network correlated to the business."
To address these issues, Zhilabs' Virtualized Customer Experience Analytics (vCEA) solution uses virtualized, probe-based intelligence to give organizations multiple, real-time views of all network users correlated with the most relevant business data. vCEA also allows for deep troubleshooting into all the customer raw events and traces, enabling true root-cause analysis of customer experience- related issues.
vCEA is able to run on top of any service provider or enterprise IT infrastructure or cloud, including existing Hadoop clusters. vCEA provides immediate cost-effective and multi-dimensional aggregation and insights into customer experience across a broad range of price plans, customer segments, device types, Over-The-Top Content (OTTs) and network technologies. Both service providers and enterprises can then understand the value of customer transactions, instantly troubleshoot usage issues or device problems, and undertake value-based LTE or 3G capacity planning to improve the use of their network assets and generate more revenue through marketing initiatives or providing the right price and plan mixes.
"On a daily basis, we are able to investigate and solve significant network issues, such as pinpointing a video optimizer slowing traffic in a major network, finding the source of signaling issues, or tracing complaints about poor data quality to a handset that defaulted to use slower accesses rather than the most advanced 3G/4G ones," Raventós said.