Zendesk Integrates with WhatsApp Business Solution



Zendesk today announced an integration with WhatsApp that allows businesses to manage customer service interactions and engage with customers directly on WhatsApp. The integration connects conversations between businesses and their customers on WhatsApp within Zendesk.

By extending customer support capabilities to WhatsApp, businesses that use Zendesk can now reach WhatsApp's 1.5 billion users worldwide. Customers can opt-in to receive updates and notifications, such as purchase receipts, shipping changes, or flight times, directly in WhatsApp.

"Customers want to communicate with businesses as easily and seamlessly as they do with their friends and family," said Mikkel Svane, Zendesk's CEO and founder, in a statement. "WhatsApp has quickly become the messaging app of choice, particularly in Asia Pacific and Latin America. With this new integration, we're helping businesses stay connected with their customers globally."


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Earlier this summer, Facebook introduced a new WhatsApp Business API in an effort to enable businesses to communicate with consumers using the Facebook-owned messaging app. Now, companies including Uber, Netflix, and about 100 others are leveraging the API to deliver customer service via the app.

Posted September 14, 2018