Zappix Integrates Its Visual IVR Builder with Twilio

Zappix, a provider of smartphone Visual IVR software, has integrated Twilio into its Visual IVR building and authoring tool.

The new offering allows contact center customers to build in integrated cloud-based IVR and Visual IVR with a drop and drop user interface supporting Twilio and other cloud-based vendors.

"We are delighted to release this new functionality to the market, as the omnichannel customer interaction is expanding the market. Zappix is now capable of addressing from small to very extensive and complex user interactions scenarios utilizing simultaneous voice and data manipulation," said Avner Schneur, Zappix's CEO, in a statement.

The Zappix Visual IVR system offers a visual representation of an interactive voice response (IVR) call menu on a smartphone or computer screen to offer customers visual self-service. Customers calling from their smartphones select responses by touch from the list of options displayed on their screens during voice calls.

"Zappix transforms the consumer experience by providing a smartphone visual and self-service option that works as a native iPhone or Android App as well as an HTML 5 web app. Zappix helps customers by enhancing call center operations," said Gal Steinberg, Zappix's vice president of marketing, in a statement. "The new integrated Voice and Visual IVR authoring capability allows our customers to quickly build and deploy an integrated voice and Visual experience. Customers who the Zappix Visual IVR reduce [average handling time], increase[first contact resolution], and reduce IT costs, all with a fast time to market deployment and easy maintenance."