TouchCommerce, a provider of omnichannel customer engagement solutions, today released TouchSMS, which leverages native text messaging (SMS) capabilities on the mobile phone to engage consumers for timely and personalized interactions.
TouchSMS enables companies to use text messaging as a two-way conversation channel to communicate with their customers.
"The simplicity and immediacy of text messaging are key for today's always-on consumers and the businesses that serve them," said Bernard Louvat, president and CEO of TouchCommerce, in a statement. "TouchSMS allows enterprises to communicate with customers regardless of their location and Internet connection quality. The ubiquity of SMS makes it a critical channel for enterprises offering personalized, real-time engagement. Deepening this connection will ultimately increase conversion and customer satisfaction."
With TouchSMS, companies can invite consumers from an offline/offsite medium to a conversation on the go. Engagements through TouchSMS take place in a secure, private environment. In addition, TouchSMS enables conversations between the company and the consumer to continue within the same channel, keeping the history of the engagement right at the consumer's fingertips.
TouchSMS can be used to improve sales conversions with promotional messages to which consumers can respond, as well as inquire about a product, refill orders, etc. In customer service scenarios, TouchSMS can be used for getting assistance with checking an order status, scheduling or changing appointments, finding a store location, checking balances and due dates, and resetting passwords.