TELUS International, a business process and IT outsourcing provider, today launched its omnichannel solution for customer support.
"Omnichannel represents the evolution in customer experience that empowers customers to choose how they want to interact with a brand via any media channel or device anytime, anyplace," said Kirsten Jepson, director of product marketing at TELUS International, in a statement. "To retain customers, brands will need to move towards this more connected approach to provide a truly universal and satisfying experience in today's evolving marketplace, where consumers seamlessly switch from a website to social media to a physical location when conducting research and completing purchases."
To help companies assess their readiness to transition to omnichannel, TELUS International has partnered with Everest Group to release a research paper and assessment checklist, titled "From Multi-Channel to Omni-Channel Customer Experience: A Checklist for Assessing Readiness to Make the Jump."
"We know our clients are at various points on their journey to merge their channels, so we have a flexible approach and can meet them where they are and partner to help lead them further, either with their existing technology or our own leading-edge contact center solutions. Our scalable solution is comprehensive, thoughtful and complete, blending people, technology, analytics and processes," said Michael Ringman, chief information officer at TELUS International, in a statement. "Our omnichannel solution is about evolving the whole brand experience towards the creation of a seamless technology-empowered system, supported by knowledgeable, inspired agents who can make the customer feel known by providing consistent contextual handling as they engage across different channels."