Synthesio, a global social intelligence and social media listening platform, has partnered with Conversocial, a cloud-based social customer service solution.
The new partnership will provide business and brands with a deep understanding of their social data and in turn will provide them the best experience through all social interactions and customer service.
Synthesio's Social Intelligence software helps brands and agencies find valuable social insights and analytics to drive smarter business decision, find the ROI in social data, and tie social back to business metrics and performance.
Conversocial is a provider of cloud-based social customer service solutions that help global brands with customer experience, enhance agent productivity and improve operational efficiency by managing the flow of customer service inquiries and discussions on social media channels.
Synthesio and Conversocial's partnership has already begun to benefit brands and businesses that are looking for options, including the international airline Aer Lingus.
“Working with Synthesio and Conversocial, Aer Lingus is able to more effectively listen to, and engage with its social customers to help create more meaningful relationships," stated Paul Buckley, head of social, Aer Lingus, in a statement.
The partnership will help brands use smart social data to get ahead of customer needs, interact with their customers when and where they need to, and finally be able to better understand where a businesses' social customer care is working and where it is not.
“While our software allows the delivery of social customer service with prioritized responses that effectively allows brands to resolve customers issues and build brand advocacy, Synthesio's software will now add the ability to do more,” said Joshua March, CEO, Conversocial, in a statement. “With Synthesio, businesses can now discover a wider range of customer care requests and more customers in need across the entire global social Web, including blogs, forums and news sites."
"Social media provides incredible opportunities for firms to better understand and engage with their customers," said Leah Pope, vice president, global marketing, Synthesio, in a statement. "This public, in-the-moment customer service channel provides valuable insights and drives customer loyalty when managed correctly.”