SCS Market Force Debuts Social Media Monitoring and Analytics Tool



Market Force Information, a provider of customer intelligence solutions, has launched a solution for social media monitoring, analytics and management, SocialForce.  The tool enables businesses to monitor consumer online chat about their brand and competition, and take action to improve their performance and provide a differentiated customer experience.

 

SocialForce provides these insights by tapping into content across dozens of social media networks, such as Twitter, Facebook, YouTube, Instagram, Tumblr, Google +, WordPress, Flickr, Wikipedia, blogs and message boards. It can be used to monitor social conversation volume, analyze sentiment and identify trends – all underpinned by analytics and presented through a visual dashboard.>

 

Market Force has developed a unique sentiment-scoring algorithm that enables brands to quickly track how they are doing over time and against their competitors, using a weighted scoring mechanism.