RingCentral Partners with Zapier for CRM Integrations



RingCentral, a provider of cloud business communication and collaboration solutions, has embedded its RingCentral Offfice customer communications and collaboration platform into more than 500 workplace cloud-based applications through a partnership with Zapier, a Web app automation service.

Through this integration, businesses using Zapier to automate custom workflows can improve customer service and streamline internal communications. Because the integration occurs on the existing Zapier platform, companies don't need to deploy development resources to enable RingCentral's capabilities.

"Communication and collaboration are no longer siloed functions for the modern workforce," said Wade Foster, CEO of Zapier, in a statement. "The launch of the Zapier and RingCentral integration brings powerful cloud communications and collaboration tools directly into a vast number of SaaS apps already being used throughout the workplace."

Through RingCentral's integration with Zapier customers can set automated responses for missed calls via SMS, Gmail, or team messaging; archive voice recordings or email attachments in Box or Google Drive folders; and kick off a Salesforce.com or Intercom ticket in response to phone calls from specific numbers.

Some of the more notable apps into which RingCentral can be integrated include Google Drive, Google Sheets, Evernote, Twitter, Salesforce.com, Dropbox, WordPress, Google Calendar, Gmail, MailChimp, Trello, HubSpot, Asana, GitHub, LinkedIn, Eventbrite, Buffer, PayPal, and Zendesk.

Businesses can create their own custom automations and workflows, including the following:

  • Archive new call recordings into Box or Google Drive folders;
  • Send email responses via Gmail upon receipt of new voicemail messages;
  • Send SMS messages to their support queues after missed calls from customers;
  • Create  new Google Sheets rows after ending phone calls;
  • Post messages in Glip after receiving missed calls;
  • Create support tickets for emails with specific patterns;
  • Send n automated Gmail email or Slack messages after receiving new SMS messages; and
  • Respond to SMS messages with automated responses via RingCentral SMS.

"Today's workplaces need the ability to easily embed their communications functions into all their other business software apps to maximize efficiency in both internal and external communications," said David Lee, vice president of platform products at RingCentral, in a statement. "This integration with Zapier is the easiest solution available for embedding communications into many business applications."


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