RingCentral, a cloud communications, collaboration, and contact center solutions provider, today launched High-Volume SMS for businesses to send text messages and updates to their customers. Using this service, developers can build customized apps using RingCentral's business communications platform. RingCentral also offers the service via pre-built applications available in the RingCentral App Gallery.
The new High Volume SMS Application Programming Interface (API), which is currently in beta, enables customers to use their business numbers, extensions, or any other U.S. phone number to send high-volume and commercial SMS messages, one-off messages, or batch requests. Further, RingCentral provides access to message status, logs, store, and analytics.
Available as part of RingCentral's Open Platform, the high-volume SMS service seamlessly integrates with Message, Video, and Phone APIs and also enables RingCentral customers to take advantage of SMS for mass marketing purposes, automated messages, notifications, customer polls/surveys, chatbots, two-factor authentication, one-time passwords, and other business use cases.
"Effective communications is getting the right message to the right person in the right way," said Will Moxley, senior vice president and chief product officer at RingCentral, in a statement. "In a world where people are working from anywhere using a variety of tools, our job is to provide customers and developers with the reliable and secure capabilities to communicate using the most effective channels for their needs. That can be any combination of team messaging, video meetings, cloud phone calls, and even SMS. Adding programmable high-volume SMS to our portfolio helps organizations communicate with their customers using an automated messaging service. Additionally, customers now have the ability to transition seamlessly from text to voice or video using an organization's business number instead of having to search for contact information online."
"We are seeing businesses and developers increasingly turning to programmable communications to automate workflows, enhance customer engagement, and ultimately sustain and grow their business," said Michael Brandenburg, a senior industry analyst at Frost & Sullivan, in a statement. "RingCentral's platform and pre-built applications offer customers a wide array of integrations to solve many of the biggest communications challenges facing businesses today."