Rackspace Becomes a Synchronoss Reseller

Synchronoss Technologies, a provider of cloud, messaging, digital, and IoT products, has authorized Rackspace, a provider of IT as a service, to re-sell its Synchronoss Digital Experience Platform (DXP).

Synchronoss DXP enables companies to create, configure, and manage online or app, physical retail, and call center journeys that pause and resume and then share real-time customer data, choices, and actions across channels and CRM systems.

"We are focused on delivering unbiased, multicloud expertise that helps our customers wherever they are on their IT transformation journey," said Gerard Brossard, executive vice president and general manager for service offerings, applications, and professional services at Rackspace, in a statement. "Most of the world's organizations, regardless of sector, are working to provide greater value to customers by improving the digital experience they deliver. Synchronoss DXP will play a fundamental role in helping our customers achieve their digital transformation objectives, assisting them in being more attentive, better engaged, and more responsive to their end users' needs."

"Our deal with Rackspace will bring greater value to their and our global customers," said Mary Clark, chief product officer and chief marketing officer at Synchronoss, in a statement. "We're teaming with them as a channel to offer DXP to their customers. We're excited to be combining our deep expertise in delivering compelling customer experiences and customer journeys with a widely respected and recognized leader in the IT as a service space to offer a powerful solution to global brands to improve digital customer engagement."