To help organizations efficiently reach, target and engage global consumers on social media channels, Oracle announced that Oracle Social Cloud's Social Relationship Management (SRM) platform now supports Instagram and Weibo. With the new capabilities, Oracle helps organizations deliver the best possible customer experience by adding two of the world's fastest-growing social media platforms to the expanding lineup of social networks supported by the Oracle Social Cloud.
The social media landscape is continually expanding and has become increasingly fragmented. A recent study by Pew Research found that the number of online adults using two or more social channels increased from 42 percent in 2013 to 52 percent in 2014. This fragmented environment makes it more difficult than ever for organizations to gain a clear view of the customer and efficiently manage interactions across all social media channels.
With the new capabilities, Oracle Social Cloud will now provide engagement and analytics support for Instagram; and publishing, engagement and analytics support for Weibo. The addition of Instagram helps organizations leverage one of the fastest-growing social networks in the world to engage the coveted young adult category. The importance of images on social media has elevated Instagram's popularity with more than half of Internet users, aged 18 to 29 using the platform today. Weibo is a highly popular social network that is used by more than 175.7 million Chinese consumers and 800,000 businesses, connecting for communication, information, engagement and commerce.
"As more social platforms emerge, the ability to monitor, engage, and gain valuable customer insights in a single management hub is critical to enhance the performance of social business," said Meg Bear, group vice president, Oracle Social Cloud, in a statement. "The ability to monitor more platforms in more languages with advanced listening and sentiment analysis, and engage in real-time, in-context conversation gives organizations the ability to build customer-centric social relationships on a global scale and significantly improve the customer experience."
"We are excited about our relationship with Oracle. This relationship will enable Oracle's global customer base to better understand and engage with Weibo's tremendous Chinese user base," said Bryan Cheng, general manager of Weibo business product and platform division, in a statement. "Weibo strives to provide a social platform where consumers, businesses, and celebrities can better connect and engage in a lively online environment."
The addition of Instagram and Weibo further reinforces Oracle Social Cloud's commitment to providing global customers with advanced social business technologies and capabilities, including on regional social networks and websites. Oracle Social Cloud is part of Oracle's Customer Experience Cloud, which also includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle Service Cloud, Oracle Configure, Price and Quote Cloud and Oracle Commerce Cloud.