OpenMarket Adds Mobile Messaging Capabilities



OpenMarket, a provider of enterprise mobile engagement, has launched a suite of solutions to support the mobile messaging needs for organizations in high-tech industries such as information technology (IT), telecommunications, and consumer devices.

"The incredible rate of mobile technology adoption gives businesses the opportunity to strategically implement mobile messaging solutions across their entire organizations," said Jay Emmet, general manager of OpenMarket, in a statement. "Given their heavy emphasis on innovation, businesses in the high-tech industry are the best prepared segment to use cost-effective mobile messaging capabilities that improve both customer- and employee-facing communication and operations."

OpenMarket's Enterprise-to-Person (E2P) SMS SaaS-based products offer high-tech businesses a suite of mobile messaging solutions that support numerous use cases, including the following:

  • Mobile Messaging-Based Call Centers: Text-enabled toll-free numbers for two-way SMS;
  • Sales and Marketing Offers, such as mobile coupons via SMS and MMS, post-transaction customer surveys, personalized customer alerts, and time-sensitive updates/promotions with exclusive offers to attract new buyers;
  • Security, IT System Status and Network Outage Alerts: Time-sensitive escalation alerts for business continuity management, SMS-based two-factor authentication, IT ticket closure notifications, and IT help desk acknowledgements; and
  • Mobile Workforce Management and Notifications: Payroll reminders, employee surveys, simplified time tracking, employee emergency alerts, recruiting appointment reminders, and two-way messaging for employees.

OpenMarket's Mobile Engagement Platform enables companies to develop and customize a variety of messaging services. The Mobile Engagement Platform enables companies to create and deploy interactive mobile engagement services globally with connectivity to more than 200 countries. Companies can access the platform via Web-basedgraphical user interface or directly via service APIs. The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting.