MaritzCX Joins Salesforce Analytics Cloud Ecosystem

MaritzCX announced it has joined the Salesforce Analytics Cloud ecosystem to help businesses easily manage more engaging and successful customer relationships. MaritzCX is a new customer experience technology company that brings together the software innovation of Allegiance software with Maritz Research.

MaritzCX for Salesforce integrates customer experience data directly into Salesforce and helps clients visualize customer feedback trends through a single view in the native Salesforce dashboards and puts customer feedback directly in the hands of account managers, sales executives and customer support specialists – people who can then act on it through their existing CRM workflow.

By integrating real-time customer experience data from the MaritzCX Allegiance platform with Salesforce, MaritzCX for Salesforce empowers clients to initiate and accelerate activities that improve the customer experience and accomplish key outcomes such as retention, growth and profitability. MaritzCX for Salesforce will help clients see a more complete picture of the customer earlier, sense problems faster and act appropriately to make business more personal.

"The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way," said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, Salesforce, in a statement. “Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as MaritzCX joining the Analytics Cloud ecosystem, companies can extend analytics to include critical customer insights for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere."