LogMeIn Releases Revamped BoldChat



LogMeIn has unveiled a new release of BoldChat, its live chat and multichannel customer engagement offering, that aims to help businesses more effectively engage the rapidly growing number of mobile customers and visitors.  

The live chat solution offers mobile optimized proactive chat capabilities, and the new release builds on LogMeIn's portfolio of mobile customer engagement offerings, and also introduces simple ways to extend the benefits of chat-based interactions to mobile Web efforts. Using the solution, businesses can more effectively engage customers and prospective customers directly on their mobile devices, while extending the conversion and customer service benefits commonly associated with chat across the fastest growing online channel. 

The new mobile capabilities in BoldChat are designed to help business address this growing need, as well as the different expectations, user experience needs, and behaviors of mobile Web visitors. With the new capabilities, site owners can:

  • Deliver a mobile chat experience for mobile users accessing sites via smartphones and tablets running the most popular mobile operating systems, like iOS, Android and Windows.
  • Display image and form-based proactive mobile chat invitations with no custom HTML coding required.
  • Easily customize proactive mobile chat invitations to meet the needs of a customer's mobile Web site strategies and unique branding requirements.
  • Establish granular invitation rules unique to mobile and or desktop/laptop users.
  • Deploy mobile aware chat, including chat windows optimally sized for both smartphone and tablet user experiences.

"With the proliferation of mobile devices and mobile web usage, virtually every business with an online presence has been forced to rethink best practices on how it effectively engages with customers across channels,” said Paddy Srinivasan, vice president, customer engagement cloud products, LogMeIn, in a statement. “While live chat has long been a proven tool for traditional, desktop-style online customer engagement, the challenge has been how and when to apply chat to an overall mobile Web strategy. With the latest release of BoldChat, we're applying LogMeIn's deep experience in mobile innovation along with the expertise and input of our clients to give business capabilities they need to optimize mobile engagement."

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