LivePerson, a provider of live digital engagement solutions, has signed a definitive agreement to acquire Germany-based startup, Synchronite LLC, a provider of co-browsing technology.
By adding Synchronite's co-browsing solution to LivePerson’s LiveEngage platform, LivePerson customers will be able to provide real-time collaborative assistance to help consumers complete a task, such as filling out a form, resolving a technical issue, completing a purchase, navigating a Web site, and more, helping brands improve the digital customer journey while increasing conversions and reducing abandonment.
"We're very excited to integrate Synchronite's exceptional co-browsing technology to LivePerson's platform to enable businesses to seamlessly offer high-touch engagement options to guide valuable customers through their online journey," said Robert LoCascio, CEO and founder, LivePerson, in a statement.
Synchronite offers co-browsing technology and its collaborative solution works with complex Web applications across all modern browsers on all devices and also allows for offsite co-browsing.
LivePerson's platform helps brands understand their site visitors' intent and value, enabling them to meaningfully connect through engagement tools including chat, voice, personalized messaging, video chat, across all channels and devices.
"Brands today have the opportunity to deliver an online experience that matches or even surpasses the in-store experience, ensuring greater customer loyalty. By integrating our co-browsing technology with LivePerson's platform, we can help businesses worldwide engage consumers in a rich, meaningful way, helping them complete their online journey and making them feel valued," said Christian Thum, co-founder, Synchronite, in a statement.