Lithium Supports WhatsApp Business

Lithium Technologies, providers of a platform for companies to support, serve, and engage customers, today announced early access support for WhatsApp Business, allowing Lithium users to develop connections with their customers in a one-to-one messaging format.

WhatsApp Business lets consumers chat with businesses around the world. Lithium offers a Secure Verification capability that lets companies authenticate customers before requesting any private information on WhatsApp Business.

"Great companies are committed to serving their customers whenever and wherever customers want to get answers," said Lithium CEO Pete Hess in a statement. "Messaging channels like WhatsApp Business gives brands a fast and simple way to address a customer's question in a direct and highly personalized way.

"In this privacy-conscious environment, messaging with authentication provides peace of mind for consumers and brands and builds trust to ensure that data is utilized in a safe and contained environment, such as through WhatsApp Business solution," Hess continued.