Lionbridge Inks GeoFluent Partnership with BETSOL



Lionbridge Technologies has signed a partnership with BETSOL, a provider of technology and staffing solutions for contact centers. BETSOL will resell Lionbridge's GeoFluent real-time translation solution to provide clients with omnilingual support across their self-service, chat, and agent-assisted digital channels.

"By eliminating the need to hire multilingual agents, GeoFluent enables BETSOL customers to focus on providing exceptional levels of service. This, coupled with GeoFluent's translation quality and communications channel support, delivers significant value to our contact center customers," said Ashok Reddy, vice president of business development at BETSOL, in a statement. "Our partnership with Lionbridge adds to BETSOL's best-in-class technology for hosted contact centers."

GeoFluent's multi-channel support allows organizations to engage consistently with customers and prospects in their preferred languages across all channels, including voice, email,and chat.

"Because research shows that consumers prefer self-service and digital channels over voice, organizations require a multilingual support strategy that includes, but isn't limited to, over-the-phone interpretation. With the volume of non-primary language interactions increasing, progressive contact centers are taking steps to better support their customers across all languages and channels," said Tom Tseki, vice president and general nanager of customer care solutions at Lionbridge, in a statement. "We are excited to extend our GeoFluent solution to BETSOL and provide the multilingual customer care that contact centers need to succeed."

GeoFluent, a SaaS offering from Lionbridge, integrates with leading contact center communications platforms, enabling them to support 95 percent of the world's GDP languages.