LG Introduces AI-Powered Customer Care Service

LG Electronics this week is unveiling its customer service solution, Proactive Customer Care, which leverages its advanced ThinQ AI to provide personalized support, alerting users to issues with their LG appliance and offering helpful tips and solutions to maximize performance and long product life.

The service will initially support LG's newest front-load washing machines and bottom-freezer refrigerators in France, Germany, Italy, Spain and the United Kingdom this year and be introduced in other key markets in Europe and North America in 2020.

LG Proactive Customer Care is designed to inform LG smart appliance owners of potential problems before they even occur. It can expedite technician visits, if needed, and offer guidance on how to keep LG's products functioning optimally. Users can take advantage of the service by registering and connecting their appliances via the free LG ThinQ mobile app. It covers everything from installation to maintenance, determining if the customer's appliance has been installed and is operating correctly upon activation of the app. Customers are greeted with a newsletter upon activation and alerted if a problem is detected, with detailed instructions on how to resolve the issue.

"LG Proactive Customer Care is a new paradigm in customer service, one that ensures greater value and peace of mind for owners of our smart home appliances," said Dan Song, president of LG Electronics Home Appliance & Air Solution Company, in a statement "We will continue to develop innovative smart home solutions for the European market and deliver new ways to enhance convenience for LG appliance owners."