Japan’s NTTCom Teams Up with Satmetrix in Customer Experience Management Deal



NTTCom Online Marketing Solutions Corp. has inked a deal with Satmetrix that names the Tokyo-based firm as the exclusive provider of Satmetrix's cloud-based customer experience management (CEM) solutions and Net Promoter Score (NPS) consulting and certification services to the Japanese market.

The companies said that in Japan's increasingly competitive business landscape, building long-term relationships to improve customer loyalty and increase retention has become just as important to long term success as the acquisition of new customers.

Satmetrix, co-creators of Net Promoter methodology, provides advanced analytics, closed-loop features, and easy-to-share reporting and alerts---all built on the NPS methodology. This allows companies to integrate NPS into existing business intelligence and customer relationship management (CRM) platforms to improve overall customer experience and achieve measureable business benefits.

"Satmetrix has been delivering successful customer experience management programs for over a decade and we are delighted to offer our cloud-based customer experience software and thought leadership to Japan through the partnership with NTTCom Online," said Richard Owen, CEO, Satmetrix, in a statement.

"For businesses interested in delighting customers and increasing customer lifetime value, our cloud-based feedback management software solutions, Net Promoter certification programs and consulting services provide a full complement of tools and resources to drive retention, word of mouth and customer loyalty. Satmetrix already has several global customers collecting and acting on customer feedback in Japan and we are delighted to be partnering with NTTCom Online to further grow our presence in the region."