Infor Pushes into the Cloud CRM Market with Saleslogix Acquisition



Infor, a provider of business application software and cloud services has entered into an agreement to purchase the assets of Saleslogix, a provider of SaaS customer relationship management (CRM) software. Terms of the deal were not disclosed.

Saleslogix' CRM will become Infor CRM, adding strong sales and service functionality to Infor CloudSuite,  the first group of industry-specific application suites available on Amazon Web Services' (AWS) cloud. Infor plans a major investment in the product, including increased scalability, refreshed user interface with Infor's leading UX designers in New York, and added industry-specific functionality that leverages Infor's deep expertise in industry processes.

"CRM systems have typically tracked a small subset of customer, marketing, and sales data. Infor's industry applications have a vast repository of information on a customer's overall interactions derived from deep industry processes we automate and we'll build in context analytics that deliver unique customer insight," said Charles Phillips, CEO, Infor, in a statement. "Infor can now deliver the first truly end to end demand-to-supply chain, from lead to ship, by integrating marketing and sales processes with supply chain planning, sales and operations planning, and production scheduling in real time."

The company said that according to Gartner, the total CRM market revenue worldwide is expected to grow from less than $24 billion in 2014 to more than $42 billion in 2018. Infor expects even higher demand for CRM capabilities pre-built into industry suites as more companies seek to take advantage of vast data from across the enterprise in sales and service efforts. With Infor CRM, customers will be able to manage the full customer lifecycle in one environment, accessing relevant ERP data to help win customers, manage future sales opportunities, and deliver exceptional customer service.

Infor expects to extend CRM with industry-specific attributes and processes integrated with Infor ERP applications beginning with Infor CRM Automotive, CRM Healthcare, CRM Public Sector, and CRM Manufacturing. More than 1,700 global organizations around the world use Saleslogix CRM for sales management, marketing, customer service and support, and reporting. Together, Infor and Saleslogix will have more than 300 mutual customers.