Call analytics company IOVOX has completed a $10 million funding round which it will use to expand in the United States and execute a product strategy to widen the addressable market for IOVOX services.
Based in the United Kingdom, IOVOX already provides call analytics solutions to British Telecom, Zoopla, AutoTrader U.K. and Pizza Express. The company has recently expanded to the United States, and its office in Mill Valley, Calif., serves as a hub for its U.S. growth plans.
"Historically, the call tracking industry has been focused on helping prove ROI for inbound marketing calls," said Ryan Gallagher, founder and CEO of IOVOX, in a statement. "While that is a very valuable service and is something which IOVOX already excels at, inbound marketing calls are just a portion of a company's total call volume. With this new funding, we've set out to make all calls, regardless of source, actionable, informative, and able to be analyzed for individuals and for businesses of any size."