IBM Unveils Cloud Suites for the Entire C-Suite



IBM has debuted an array of cloud solutions designed for the C-suite to help executives better understand customer experience to meet their business objectives.

Among the newest cloud business offerings is a Big Data and social analytics solution that chief officers (CMOs) can use to get an emotional reading on how customers view their brand.

IBM SmartCloud Solutions portfolio now includes more than 100 business functions delivered as a service to help professionals make better decisions, differentiate customer experience, go to market and grow their business. These innovations are currently being developed and deployed in the IBM Customer Experience Lab which is dedicated to helping CEOs and members of the C-suite transform the customer experience delivered by the digital front office.

The suites also adds to IBM's growing portfolio of cloud capabilities for business, both born-on-the-cloud and born-in-the-enterprise. Earlier this month IBM announced its intention to acquire SoftLayer Technologies, and earlier this year IBM committed to cloud open standards.

IBM's cloud suites for the C-level executives enable:

  • Chief Marketing Officers to analyze, understand, and engage customers in relevant, interactive dialogues across digital, social and traditional marketing channels with digital analytics and marketing automation capabilities from offerings such as IBM Marketing Center.
  • Sales and eCommerce leaders to drive omnichannel B2C sales linking mobile, social, Web, and on-site locations. B2B sales executives and departments use IBM's sales cloud to manage quotes, negotiate contracts, and strengthen sales performance analytics.
  • Customer care and support executives to develop unique service and retention techniques with faster, personalized customer conversations through IBM Watson Engagement Advisor.
  • Chief Procurement Officers to strategically manage spend, contracts, and entire supplier ecosystems translating into bottom-line savings for the business.
  • Chief Supply Chain Officers and their departments to improve transparency and efficiency across the value chain to enable the organization to profitably satisfy dynamic customer demand.
  • General Counsel and other legal professionals to streamline contract management processes, and strengthen intellectual property and risk analytics to better serve their internal and external stakeholders.
  • Chief Financial Officers and corporate treasuries to make more analytical, risk-aware decisions supporting revenue, expenses, and compensation processes.
  • Chief Human Resource Officers to find, analyze, source and acquire the best talent and to partner with the rest of the C-suite to enable a Smarter Workforce with internal and intercompany collaboration using IBM SmartCloud for Social Business.
  • Chief Information Officers to include these cloud solutions needed by the lines-of-business in a comprehensive IT strategy that ensures security, flexibility in deployment options, hybrid environment integrations.

"Business leaders are measured on results," said Craig Hayman, general manager, IBM Industry Solutions, in a statement. "Tapping into the cloud for quick access to innovative solutions makes running a department much easier and allows busy executives more time to focus on serving their customers and driving results."